BoA To Drop New Single, Star In Reality Show ‘Keyword #BoA’

The Queen of K-Pop is back! It looks like BoA will be pretty busy soon with a new mini-album and a new reality series coming up. Recently, she released a teaser for the music video of comeback single ‘NEGA DOLA,’ a hugely fun dance track. ‘NEGA DOLA’ drops on Jan. 30 at midnight Korean Standard Time. Also on the horizon for the artist: a new reality series! This is big since, despite her talent and fame, BoA tends to shy away from the limelight. But ‘Keyword #BoA’ looks like a great platform for the K-pop idol to really share her thoughts and connect with fans.

Watch BoA In ‘NEGA DOLA’

Loosely translated, ‘NEGA DOLA’ means something like ‘I’m Going Crazy.’ A fitting title for the music video, which features a woman and her obsessive lover. BoA co-wrote the lyrics for the hip-hop Latin-inspired R&B track but also showcases her trademark dance skills in the choreography. In a press conference, BoA revealed a desire to appeal to wider audiences with the catchy new track. She also said she wanted to give off a ‘Girl Crush’ image. After ‘NEGA DOLA’ drops on Jan. 30, BoA will be performing her new single on Mnet’s M!Countdown and other music programs. Check out the video teaser below.

What To Expect From ‘Keyword #BoA’

Along with a new comeback, BoA is also working on ‘Keyword #BoA’. Also starring fellow SHINee’s Key, the reality series focused on BoA’s personal life. A first for the normally shy idol. “In my 20s, I thought people disliked me so I was scared of the public and the press. However, I’ve come to admit I can’t be liked by everyone,” BoA said in the press conference. Now. BoA hopes that fans will be able to relate to her and her candid thoughts on the show.

‘Keyword #BoA’ premiered online on Jan. 22 through V Live and Naver. Domestically, it began broadcast on Jan. 28 on XtvN. It will air eight total episodes. A preview of the show with English subtitles can be watched on V Live.