Ultra Violet Is The Color Of The Year 2018

Inventiveness and Imagination – These are two words reflective of what are needed to live in this time of creative inspiration. This is what Leatrice Eiseman, Executive Director of the Pantone Color Institute, said as Ultra Violet (Pantone 18-3838) was declared the Color of the Year 2018. Pantone is a consulting service that forecasts global color trends giving guidance on color for brand identity and product development.

Pantone says that the “blue-based purple” takes individuals to a certain level of awareness and potential to a higher level of technology, artistic expression, spiritual reflection, even as far as exploring galaxies beyond. The purple tone represents intrigue and mystery of the things that are still to be known. It is what creativity stands for.

Ultra Violet Symbolizes Counterculture, Unconventionality, and Artistic Brilliance

Shades of purple as self-expression has been known to be preferred by musical legends Prince, David Bowie and Jimi Hendrix. Apparently, Ultra Violet is most unique that pretty much reflects individuality. It is also a color that is perceived as a way to spur creative minds on their craftsmanship and expertise.

Throughout  history the color purple has been associated with royalty, nobility, and prestige. It is associated with meditation spaces for those who seek refuge from an over-stimulated world. It is the same color that can represent connecting with other communities in gathering spaces.

Laurie Pressman, Vice President of the Pantone Color Institute, says that the Pantone Color of the Year “has come to mean so much more than ‘what’s trending’ in the world of design.” This color is a reflection of what’s needed in our world today. The Color of the Year is a moment that sets the tone and direction for the world of trend and design.

Here’s a look at the Color of the Year, Ultra Violet, as posted by Pantone on Facebook.