Jennylyn Mercado is showing off more than just her curves for the new Avon ad campaign. Jennylyn is the endorser of the Avon Intimate apparel in the Philippines and she shares how being sexy comes from being confident first and foremost.

Twenty-nine-year-old actress, singer, and model Jennylyn Mercado is the brand ambassador for Avon Philippines’ new campaign, “Confidence is the new sexy.” She proves this to be true being a mother at the age of 21 and shows strength raising her 8-year-old son while staying in tip top shape.

Jennylyn Mercado on Avon Campaign, Confidence is the new sexy

Jennylyn Mercado sends a powerful message to women everywhere about what it really means to be sexy. She and a couple of models show off more than just their curves wearing their Avon intimate apparels. They’ve shown confidence and how every woman can wear it and feel sexy anytime.

The first few lines of the ad say, “You don’t need anyone else to tell you what’s beautiful, what’s hot or what’s not.” Jennylyn then says, “You are the best kind of beauty there is.” The words self-assured, secure, and strong appear on the ad which embodies Jennylyn’s life who is a mother to an 8-year-old who she raises almost on her own after her split with actor Patrick Garcia.

The TV ad campaign ended with Jennylyn saying the tagline, “Confidence is the new sexy.” Avon advocates that sexy is not just seen on magazine covers. It is what’s inside and what you choose to do with it. Either to push standards or pull through, work it like a superstar or simply wake up as you are. It’s saying, “it’s your call, it’s your body.”

Jennylyn also posted on Instagram a photo promoting the “ConfiDARE” challenge of Avon. It encourages women to not let the world define who they are. To join, like Avon Philippines on Facebook, take a photo of yourself with a fan sign that says, “They say (negative word said about you), I say (positive word).” POst it on the comment section of the thread and tag two friends with the caption #uncoverconfidence. To know more click here. 

Watch Jennylyn Mercado as the new brand ambassador on Avon Philippines’ new campaign, “Confidence is the new sexy” here.

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Fiona Abellera, a Mass Communication graduate, is PilipinasPopcorn's managing editor. She has been branching out in the media industry for a decade now. She previously worked in a local TV station as program manager. She has also produced, directed and written scripts for TV shows and news and commercials. She also managed an in-house radio station for a local university for almost 4 years. A musician by heart, Fiona used to be a guitarist/vocalist for a band. She plays the drums too. Offline, Fiona is a radio jock at Baguio City's 96.7 K-Lite as "Fiona Quinn."

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