It’s one thing to dominate the game of League of Legends and climb your way up to the top ranks – but becoming a global pop sensation is entirely different. This is exactly what happened with K/DA, a virtual girl group created by Riot Games (the company that makes League Of Legends). Comprised of four LoL characters (which eventually became five), Ahri, Akali, Kai’Sa, and Evelynn have taken fans far beyond Summoner’s Rift.
Since their release in 2018, they’ve lit up stages worldwide and even won awards for their music! Let’s explore how K/DA went from being just another part of LoL lore to winning hearts across multiple continents. So fasten your seatbelts- here comes an exploration into how K/DA became a global phenomenon!
“POP/STARS” – A Global Hit
When K/DA first debuted in 2018, they made their mark on the world with their debut song, “POP/STARS.” This catchy and empowering track featuring American singers Madison Beer and Jaira Burns and Korean pop stars (G)I-DLE quickly became a global hit. It topped charts in multiple countries and even made it onto popular music streaming platforms like Spotify.
Since then, K/DA has become a global sensation, with their subsequent singles “The Baddest” and “More” also topping charts and gaining millions of views. They’ve even performed live at major events such as the League of Legends World Championship in 2018 and the opening ceremony for the 2020 Worlds Finals.
Seraphine’s Addition And How She Changed Everything
In 2020, K/DA welcomed a new member to their group – Seraphine. Initially introduced as a champion in the game, Seraphine’s backstory and connection to K/DA caught the attention of fans. With her social media accounts and interactable content on the official League of Legends website, Seraphine brought a new level of interactivity to K/DA’s storyline.
Her addition also sparked fan discussions and theories, further fueling the hype for K/DA’s return. Seraphine’s collaboration with K/DA for their latest single, “MORE,” was met with overwhelming support and has further solidified her place in the group.
Connecting Fans Across The Globe
Perhaps one of the biggest reasons for K/DA’s global success is its ability to bring together fans from different cultures. With its diverse lineup of characters, music incorporating multiple languages, and collaborations with well-known artists from different countries, K/DA has created a truly global experience for its fans.
Their performances at major events have also brought together international fans, creating a sense of unity and excitement among LoL players and non-gamers alike. It’s a testament to the power of music and how it can transcend language barriers.
A Unique Concept
What makes K/DA stand out from other pop groups is that they are virtual characters brought to life through cutting-edge technology. This unique concept has captured the attention of fans all over the world, as they not only get to see their favorite characters come to life but also hear them sing and perform on stage.
Catchy Songs
The music produced for K/DA is undeniably catchy, blending elements of electronic dance music (EDM ) with Korean pop (K-pop) influences. Their songs have a unique sound that appeals to both League of Legends players and non-players alike.
A Marketing Masterpiece
Riot Games’ marketing strategy for K/DA has been nothing short of genius. From releasing stunning music videos to selling merchandise featuring the group, they’ve successfully created a buzz around K/DA that goes beyond just League of Legends players. This has helped expand their audience and reach new fans.
Blurring the Lines Between Fiction and Reality
K/DA has blurred the lines between fiction and reality, creating an immersive experience for fans. The concept of a virtual girl group in itself is unique, and the addition of real-life singers performing as these animated characters adds to the overall intrigue.
K/DA Comeback: When Will K/DA Return?
In a thank you tweet last December 2020, K/DA expressed their gratitude for the continuous support and hinted at a possible comeback.
The anticipation for K/DA’s return is high, with fans eagerly waiting for new music and performances. While there is no official announcement yet, it’s safe to say that whenever they do come back, it will be another global sensation.
K/DA Playlist
Listen to some of K/DA’s popular tracks here:
K/DA Is Here To Stay
K/DA’s rise to global stardom is a testament to the power of creativity and innovation. Their unique concept, catchy music, and engaging storyline have captured the hearts of millions around the world, transcending boundaries and bringing together people from different cultures.
K/DA showed that League of Legends is not just a game but a platform for limitless possibilities. Who knows what the future holds for this virtual girl group? One thing is for sure: K/DA has become more than just an in-game pop group – they are now a global sensation and a cultural phenomenon. So get ready to join the fanbase and be part of the ride- because with K/DA, anything is possible! See you on the stage.