The rom-com Indie film produced by Spring Films starring Empoy Marquez and Alessandra de Rossi has gone through leaps and bounds. The unexpected response to the film reached a whopping P300 million mark just three weeks after its theatrical release. Because of this, “Kita Kita” is now the Philippine’s highest grossing Indie film surpassing the P257 million earnings of “Heneral Luna” in 2015. “Kita Kita” was shot in Sapporo, Japan on a budget of P10 million.
The film’s producer, Joyce Bernal, confirmed the news to the Inquirer Thursday afternoon. She said that the movie’s earnings has gone past P300 million. Director Sigrid Andrea Bernardo, actually thought that the film was already a box-office hit when it earned P2 million on its first screening day. But then this “small film” was like a black horse, so to speak. It exceeded everyone’s expectations. Producer Joyce Bernal revealed that Spring Films is currently working on another project with Alessandra and Empoy.
“Kita Kita” is the 17th Local Film to Pass Box-Office Milestone
The success of “Kita Kita” is most exceptional because it is the only local film from an independent studio (Spring Films) that hit the box-office milestone thus far. Spring Films is a production company co-owned by Piolo Pascual, Joyce Bernal, Erickson Raymundo, and Suzanne Shayne Sarte. The film’s success is “definitely a miracle,” Erickson Raymundo told ABS-CBN. He could not help but post a shout out to the fans on his Instagram post saying, “Honestly our faith goal was to make 60-80 million but if our movie will just hit 30 million at the box office, we will still be happy. Kita Kita is now the highest growing independently produced movie in the Philippines. Maraming salamat Kabayan! Maraming salamat sa Panginoon.”
“Kita Kita” joins the movie ranks of “sleepers.” “Sleepers” are films that go beyond expectations and end up being so successful. Such movies are made famous through the classic word-of-mouth and through today’s social media. ABS-CBN discloses other “sleepers” that “Kita Kita” has joined the ranks of. Over the past decade these films are “Here Comes the Bride” with Angelica Panganiban, “Ang Babae sa Septic Tank” starring Eugene Domingo, “Zombadings 1: Pataying sa Shokot si Remington” with Jade Castro, Erik Matti’s “Tiktik: The Aswang Chronicles” starring Dingdong Dantes, “That Thing Called Tadhana” with Angelica Panganiban and JM de Guzman, Jerrold Tarog’s “Heneral Luna,” and “Die Beautiful” with Paolo Ballesteros.