Explore The Philippines With The KulTOURa App

The National Commission on Culture and the Arts (NCCA), the Department of Tourism (DOT), Smart Communications and Innopub Media has launched KulTOURa, a new app that provides information about Philippine history and culture at your fingertips. The app was unveiled during the commemoration of Dr. Jose Rizal’s birth anniversary on June 19.

According to a GMA News report, the app is more than the usual travel guide because of its detailed information not only local history but also famous personalities, local delicacies and other interesting tidbits.

KulTOURa: Be Your Own Tour Guide

KulTOURa is currently available for iOS and Android devices so it can be downloaded and installed on a smartphone or a tablet. Once installed, the user has access to history, tourist spots, personalities, food and other information for different cities and areas in the country.

So far, the app covers the National Capital Region, Region III, Region IV-B (Mindoro, Marinduque, Romblon, and Palawan), Cebu and Davao. Updates will bring more cities and areas to be covered, according to a report in Scout.

With KulTOURa, information about what to do and where to go will be readily available. In addition to this, some of the landmarks will feature near-field communicators and QR codes which visitors can scan with their phones. Once this is done, additional information about the site will be provided through the app.

Introduction To Digital Tourism 

The use of QR codes in historical landmarks is not new. Smart and Innopub Media have been working together with local government units to put up markers with QR codes in order to promote local history and culture. Their latest endeavor was with the Dapitan City LGU where they launched the Dapitan Guide app as well as install interactive tourism markers in the city.

For Smart and Innpub, KulTOURa is part of this digital tourism campaign, which aims to promote the country’s rich cultural heritage through the use of technology.