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Pres Duterte Appoints Cesar Montano As COO Of Tourism Promotions Board

Pres Duterte and Cesar Montano

It was confirmed on Tuesday that President Rodrigo Duterte appointed Cesar Montano as Chief Operating Officer of the Tourism Promotions Board. As head of the agency, actor Cesar Montano is in charge of promoting the tourism programs of the country.

Cesar Montano, Head Of Tourism Promotions Board

According to GMA, Tourism Secretary Wanda Teo confirmed the appointment after the launch of the ‘Pasko sa Intramuros’ event. She said, “He has been appointed as the head of TPB. The appointment came from the President so we have to follow.”

Secretary Wanda Teo said that Cesar Montano will assume his position on December 15. She added that the appointment paper is ready. They just have to induct the actor on his first day. The actors responsibility is to market and promote the Philippines domestically and internationally. In promoting the countries uniqueness down to assisting its development through products and services, the aim is to increase tourist arrivals and tourism investment. That’s according to the Tourism Act of 2009.

This is not Cesar Montano’s first appointment by a President. In 2012 the Inquirer reported that President Benigno Aquino III appointed him to the Optical Media Board (OMB). He was a special envoy for art, culture and film-digital.

Cesar Montano, Pres Duterte Supporter

The 54-year-old actor has been a vocal supporter of President Rodrigo Duterte. He attended the President’s inauguration in June. Montano was also part of the President’s business delegation to Beijing. He was looking for investors for an upcoming movie.

Cesar Montano has tried numerous times to get into elective office. In 2007 he tried to run for Senatorial elections. In 2010, he ran as governor of Bohol and as a party-list representative in 2016.

Montano is an actor, film producer, director and singer. With this new career, Secretary Teo tells ABS-CBN, “This will be a learning process for him. He will help us in the holding of the Miss Universe.”

Cesar Montano, who will soon be COO of the c is from Baclayon Bohol and graduated engineering at Lyceum of the Philippines in Intramuros, Manila. He has three daughters with actress Sunshine Cruz. He and Sunshine separated in 2014.

Featured Photo Source: Cesar D. Montano Facebook Page

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Fiona Quinn: Fiona Abellera, a Mass Communication graduate, is PilipinasPopcorn's managing editor. She has been branching out in the media industry for a decade now. She previously worked in a local TV station as program manager. She has also produced, directed and written scripts for TV shows and news and commercials. She also managed an in-house radio station for a local university for almost 4 years. A musician by heart, Fiona used to be a guitarist/vocalist for a band. She plays the drums too. Offline, Fiona is a radio jock at Baguio City's 96.7 K-Lite as "Fiona Quinn."