The Manila Fashion Festival 2016, ‘Now’: 6 Things To Know About The Spring/Summer Collection for 2017

The 5-day designer-studded Manila Fashion Festival 2016 has begun at the Edsa Shangri-La unveiling its Spring/Summer collections for 2017. This semi-annual event pioneered by Art Personas will run until October 21 in celebration of the craftsmanship and vision of Philippine fashion including local art, talent and creativity. Also, on October 27, an event will be held in the New World Hotel showcasing a collaboration between the MFF and the Embassy of the Netherlands.

WATCH: The Be in the Know Teaser for “Now,” The Manila Fashion Festival 2016 via the Manila Fashion Festival Facebook page

Asia Tatler reveals significant collaborators that made this year’s Spring/Summer Collections runway hip and revolutionary

1.The ‘See Now, Buy Now’ concept in fashion is here thanks to Zalora

This partnership allows every featured designer and collection to be available online and readily available real time. Once these designs hit the runway, clients can have a fashion click-fest by accessing their site. From anywhere anyone is, any device can get access to the latest trends instantly. Check out more the Zalora tie up here.

2.Fashion meets Gear: Designers wear the ‘Samsung Gear S3’ smartwatch

Innovation through gears and gadgets is definitely distinctly 21^st Century Fashion. The Manila Fashion Festival brings in Samsung to pave the way for this as it brings in the Gear S3, Gear VR and Gear 360 as a trendsetting feature in experiencing the collections of both established and emerging designers.

3.Lourd Ramos x Aderans’ Hair Show launches Aderans Co., Ltd. Products

Monday Grind! #MeetingOverMeeting! #IAmTrulyBlessed! #loveYouLORD! #glowingSkin #Solved #IServe! #SalamatPo @lhcbottegadebarberia @creationsbylourdramosofficial

A photo posted by Lourd Ramos (@lourdramos) on Oct 16, 2016 at 6:44pm PDT

It is the hair the brings the flair. As Aderans products and services are introduced to the Philippine market through the partnership of MFF and Art Personas, the leading hair solution company will now be within the reach of every Filipina fashionista.

4.Fashion Meets Philanthropy through Bobson Japan Design Competition 

The search for the next young designer is on and Bobson Japan breaks ground in launching the first Manila Fashion Festival Design Competition. This year there are 15 designers who are up for the challenge to #RedefineDenim. The competition will be held on October 20.

WATCH: Bobson Japan’s Design Competition contenders via Facebook page of Bobson Japan 

5.MFF goes Global with Embassy of the Netherlands, Germany’s Goethe Institut and the National Commission for Culture and Arts (NCAA)  

With the MFF’s partnership with the Kingdom of the Netherlands, the Goethe Institut (Germany) and the National Commission for Culture and the Arts (NCCA), Philippine fashion is going beyond borders. Its collaboration with the Netherlands celebrates its 65^th anniversary of bilateral relationship with the Philippines.

The cultural event on October 27 will feature three designers each from the Philippines and the Netherlands and will serve as the first step to have some Filipino designers to get into the Amsterdam Fashion Week in 2017.  Tweety de Leon-Gonzales is said to launch her brand TDLG here and others like Anthony Ramirez, Cheetah Rivera, Renan Pacson, Randy Ortiz, JC Buendia, and Rhett Eala will be making an appearance.

6.Fashion meets Philanthropy through Better Future Foundation

To help raise support for the science of creating antibodies for childhood illnesses through Better Future Foundation, the Manila Fashion Festival shows support by turning the catwalk into an avenue to raise awareness on current social issues. It is through such endeavors that we see fashion showing a heart for the world it gives color to. Find out more on their advocacy here.