Image via official Instagram profile of Victoria Beckham Victoria Beckham to launch eco-friendly makeup line this Fall 2019 Share on Facebook Share on Twitter Victoria Beckham will be launching her very own beauty brand at the London Fashion Week in September 2019. Named “Victoria Beckham Beauty,” the sustainable beauty line will feature makeup, skin care, fragrance, and wellness products in eco-friendly packaging. This Victoria Beckham’s first independent makeup and skincare collection. In an interview with Fashion Network, Victoria said that she wants something very focused. The new brand will have the element of wellness that will reinforce her vision to have women feel “confident and strong in every aspect of their lives.” She wants to take care of women inside and out by providing them with must-have items in makeup, skin care, fragrance and wellness that she feels she needs in her own life. Victoria Beckham Beauty Packaging is Made from Recycled Materials Victoria explained that her brand is about being “very sustainable, since all the packaging is post-consumer and about keeping the quality high, but being more dramatic.” The packaging for Victoria Beckham Beauty products will be made from recycled materials. But to develop the brand imagery and graphics, and to make sure that products maintain its stylish aesthetic, VBB joined forces with Ezra Petronio, the French art director who handled numerous beauty campaigns with Helmut Lang, Prada, and Chloé. VBB will be launched as a “pure digital native brand for fall/winter 2019″ and her products will be sold through victoriabeckham.com. Victoria intends to promote beauty products the way she does for her clothing and accessory lines. She wants to speak directly to consumers via social media (Instagram, YouTube, and her brand’s website) and feels that having social media interactions is essential. She wants to get to know what products women want her to develop for them when it comes to beauty and wellness. “It is important for me to know what they want,” Victoria expresses. Victoria Beckham Beauty will be based in New York and will be managed by CEO Sarah Creal who Victoria has worked with on the successful Victoria Beckham x Estée Lauder capsule collection. View this post on Instagram SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!! Subscribe at the link in bio for exclusive news and updates. #VBBeauty x Kisses A post shared by Victoria Beckham (@victoriabeckham) on Feb 12, 2019 at 10:32pm PST Facebook Comments
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